VLCC, Elevates

VLCC Elevates Vikas Gupta to Managing Director & Group CEO

16.02.2024 - 12:41:04

Business Wire India

Vikas Gupta, MD & Group CEO, VLCC
Vikas Gupta, MD & Group CEO, VLCC

VLCC, a premium beauty and skincare brand, announced that its Group Chief Executive Officer (CEO), Vikas Gupta, will be elevated to the role of Managing Director (MD) and Group CEO, effective immediately. The line Board of Directors warmly welcome Vikas Gupta to the board. Vikas was appointed Group CEO of VLCC in April 2023.

In his new capacity, Vikas will continue to lead the company's strategic direction, focusing on driving overall business growth by leveraging technology and prioritizing customer-centric approaches to introduce the finest beauty and skincare products to the Indian market. With decades of global experience in building leading consumer brands and digital platforms, Vikas has played a pivotal role in VLCC's growth in India, fostering new opportunities for expansion and development.
About VLCC

Founded by Mrs. Vandana Luthra and Mr. Mukesh Luthra as a beauty and weight management services centre in 1989, the VLCC Group was incorporated in 1996 and is among the first multi-outlet corporate operations in the Skincare, Beauty & Wellness Industry in India. Since inception, the VLCC Group’s mission has been to transform lives by making Skincare, Beauty and Wellness accessible to all. In over 34 years of operation, the VLCC brand has become synonymous with Skincare and Beauty in Indian households.

Today, VLCC enjoys a high level of consumer trust and is widely recognized for its comprehensive portfolio of services and products. The VLCC Group’s operations currently span 310 locations in 139 cities and 11 countries, including India, Sri Lanka, Bangladesh, Nepal, Singapore, Thailand, the UAE, Oman, Bahrain, Qatar, Kuwait, and Kenya, with a staff strength of over 3,000 skilled professionals, including medical doctors, nutritionists, physiotherapists, cosmetologists and wellness counsellors.

Carlyle, a global investment firm with US$ 369bn in Assets Under Management, announced a strategic partnership with VLCC through the acquisition of majority stake in the company in Dec 2022. Globally, Carlyle’s global private equity funds have well-established experience investing in the consumer and retail sectors, as well as consumer tech, including investments in Beautycounter, Every Man Jack, Grand Foods China (McDonald’s China franchisee), Golden Goose, Delhivery, among others.
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