Shopsy Witnessed Heightened Demand from Customers in Tier2+ Regions During Its Big Diwali Sale: Home Decor and Fashion Witnessed a Spike in Demand
12.12.2023 - 09:01:36
Business Wire IndiaShopsy by Flipkart, one of India’s fastest-growing hyper-value e-commerce platforms, recently concluded the first edition of its festive shopping event - Big Diwali Sale from 27th October to 29th October. The second edition of the event was also held, running until November 11, 2023.
With the price range starting at Rs. 5, the sale spanned across an expansive catalogue from clothing to home decor. Durin preparation for the festivities, the event propelled growth for lakhs of regional sellers.
An increase in customers on Shopsy was observed during this period, of which approximately 40% were new to the platform. States that contributed to the highest orders were Uttar Pradesh, Maharashtra, Bihar, West Bengal and Tamil Nadu with over 70% of the customers from Tier 2 & 3+ cities across the country. Home Decor, Fashion and Hair Accessories were among several other categories that topped the demand chart.
Shopsy aims to continue offering an expansive range of engaging products for customers at affordable prices while being a value-based and reliable platform. It has strived to deliver on its commitment to building a community that truly levels the playing field of commerce in the country. Since its launch in July 2021, Shopsy’s vision has been to make digital commerce accessible across India and today Shopsy provides approximately 150 million products across various categories for customers in India.
With the price range starting at Rs. 5, the sale spanned across an expansive catalogue from clothing to home decor. Durin preparation for the festivities, the event propelled growth for lakhs of regional sellers.
An increase in customers on Shopsy was observed during this period, of which approximately 40% were new to the platform. States that contributed to the highest orders were Uttar Pradesh, Maharashtra, Bihar, West Bengal and Tamil Nadu with over 70% of the customers from Tier 2 & 3+ cities across the country. Home Decor, Fashion and Hair Accessories were among several other categories that topped the demand chart.
Shopsy aims to continue offering an expansive range of engaging products for customers at affordable prices while being a value-based and reliable platform. It has strived to deliver on its commitment to building a community that truly levels the playing field of commerce in the country. Since its launch in July 2021, Shopsy’s vision has been to make digital commerce accessible across India and today Shopsy provides approximately 150 million products across various categories for customers in India.
