Kama, Ayurveda

Kama Ayurveda Celebrates World Yoga Day by Embracing the Union of Ayurveda and Yoga

17.06.2024 - 09:57:11

Business Wire India

Celebrate International Yoga Day with Kama Ayurveda
Celebrate International Yoga Day with Kama Ayurveda

As Kama Ayurveda, a sanctuary for Ayurvedic formulations, gathers to commemorate the International Day of Yoga 2024, the brand looks at exploring the profound and timeless relationship between two ancient sciences that have transformed countless lives: Yoga and Ayurveda. 

Yoga and Ayurveda, born from the same ancient Indian roots, share a deep philosophical bond and a common goal of promoting holistic health. While yoga focuses on integrating mind, body, and spirit through physical postures, breathing techniques, and meditation, Ayurveda is a comprehensive healing system that encompasses diet, herbal remedies, lifestyle practices, and more. Together, they create a holistic framework for self-care, healing, and self-realization.

Every year on June 21st on International Yoga Day, people all over the world come together to practice mindful movement and introspection. This World Yoga Day 2024, Kama Ayurveda brings an invitation to rediscover yourself by understanding the transforming power of yoga, whether you're an experienced practitioner or a curious newbie.

Ayurvedic yoga: a personalized path for health and wellbeing 

Ayurveda has so many treatments to help one achieve that ultimate state of health! From therapeutic and healing massage therapies to powerful herbal preparations like Marma and Panchakarma, everything focuses on ultimate rejuvenation.

Benefits of practicing yoga 

A sedentary lifestyle is the cause of many physical health problems, like limited flexibility, low strength, poor posture, stiffness, and many more. The performance of yoga asanas encourages body movement in different directions, assisting in opening that reduces stiffness, increases joint mobility, and releases pent-up emotions, leading to strength and flexibility.

The core branches of yoga

Yoga's depth spans beyond the mat. Raja yoga cultivates inner peace through meditation, while Karma yoga finds enlightenment in selfless service. Bhakti yoga transforms devotion into a spiritual journey, and Jnana yoga seeks wisdom in ancient texts. Though varied, these paths intertwine, offering personalized routes to the same destination: self-realization. ????????????????

Enduring lessons and teachings

Kama Ayurveda believes in weaving timeless Ayurvedic wisdom into modern lives. The entire product range, from the brand’s through the Kumkumad Revitalizing Facial Oil to the ultimate Wrinkle-smoothing Amarrupa Smoothing Facial Oil is carefully produced according to ayurvedic principles linked with yogic sensibilities.

Although Ayurveda and yoga are different practices, they are often considered sister sciences because they both aim to balance the body and mind to achieve optimal health. 
About Kama Ayurveda

Kama is Desire, Ayurveda is Science. We bring them together.

Kama Ayurveda is a leading authentic Ayurvedic beauty and wellness brand established in 2002 in India. The brand offers traditional and holistic products based on the ancient science of Ayurveda, backed by modern science. Kama Ayurveda has garnered a loyal global following among discerning beauty consumers seeking safe, gentle, and highly effective products. In India, the brand’s presence spans across 65 exclusive stores and online via www.kamaayurveda.in. The brand launched in the U.K. market via an e-commerce website and a retail store in Notting Hill and Harrods in November 2023.

Kama Ayurveda is part of Puig, a home of Love Brands, within a family company, that furthers wellness, confidence, and self-expression while leaving a better world. Since 1914, Puig’s entrepreneurial spirit, creativity, and passion for innovation have made the company a challenger in the beauty and fashion world. In 2023, Puig recorded sales of €4,304 million. Puig sells its products in more than 150 countries and has offices in 32 of them.
@ businesswireindia.com