JSW MG Motor India to Nurture Musical Talent in Visually Impaired Students
21.06.2024 - 16:02:15
Business Wire India
| World Music Day | MG Taal | JSW MG Motor India |
JSW MG Motor India, on the occasion of World Music Day, announced a heartwarming initiative under MG Taal. The carmaker, in collaboration with Songdew – India’s largest music business administration platform, will nurture visually impaired students from AICB Captain Chandan Lal Special School for the Blind, Gurgaon, Haryana. These students will receive professional training in music besides a chance to showcase their talents at relevant platforms, thereby boosting their confidence and broadening the horizon of opportunities.
The company under its community service initiative - MG Sewa has adopted students from the school. Recognizing their talent in music, the automobile maker stepped forward with its initiative to nurture them and help them advance their musical journey through MG Taal. These students will be selected to form a band and trained by professionals over a period of one year.
During the training, the band will benefit from multiple mentoring sessions with professional musicians. These sessions will cover various aspects of music, providing invaluable insights and allowing the students to interact with seasoned artists. This mentorship will significantly enhance their musical skills, provide career guidance, and inspire them to pursue their dreams.
Upon the completion of training, the band will collaborate with a professional producer and lyricist from Songdew to create an original song. This track and its music video will then be distributed across all major platforms and promoted on Songdew TV, as well as social media. Furthermore, the band will participate in a jamming session with the MG Taal Season 3 winners and will get access to curated opportunities on Songdew platform, to highlight their talent within the music community.
Satinder Singh Bajwa, Chief Commercial Officer at JSW MG Motor India, stated, “This initiative is not only about creating music; it is about empowering these students, and providing them with opportunities that can lead to a more inclusive and fulfilling life. Through MG Taal, we aim to offer these talented students a platform to showcase their abilities and pursue their dreams. This exposure and the skills they acquire will help them build confidence, improve social skills, and unlock potential career paths in the music industry.”
JSW MG Motor India is renowned for its innovative approach and commitment to creating exciting experiences. Beyond automotive excellence, the brand has integrated music deeply into its identity, supporting and promoting various musical talents and initiatives through its MG Taal platform. Two seasons of MG Taal have been successfully completed, offering a platform for emerging talent and cultivating a vibrant community of music enthusiasts and creators.
The company under its community service initiative - MG Sewa has adopted students from the school. Recognizing their talent in music, the automobile maker stepped forward with its initiative to nurture them and help them advance their musical journey through MG Taal. These students will be selected to form a band and trained by professionals over a period of one year.
During the training, the band will benefit from multiple mentoring sessions with professional musicians. These sessions will cover various aspects of music, providing invaluable insights and allowing the students to interact with seasoned artists. This mentorship will significantly enhance their musical skills, provide career guidance, and inspire them to pursue their dreams.
Upon the completion of training, the band will collaborate with a professional producer and lyricist from Songdew to create an original song. This track and its music video will then be distributed across all major platforms and promoted on Songdew TV, as well as social media. Furthermore, the band will participate in a jamming session with the MG Taal Season 3 winners and will get access to curated opportunities on Songdew platform, to highlight their talent within the music community.
Satinder Singh Bajwa, Chief Commercial Officer at JSW MG Motor India, stated, “This initiative is not only about creating music; it is about empowering these students, and providing them with opportunities that can lead to a more inclusive and fulfilling life. Through MG Taal, we aim to offer these talented students a platform to showcase their abilities and pursue their dreams. This exposure and the skills they acquire will help them build confidence, improve social skills, and unlock potential career paths in the music industry.”
JSW MG Motor India is renowned for its innovative approach and commitment to creating exciting experiences. Beyond automotive excellence, the brand has integrated music deeply into its identity, supporting and promoting various musical talents and initiatives through its MG Taal platform. Two seasons of MG Taal have been successfully completed, offering a platform for emerging talent and cultivating a vibrant community of music enthusiasts and creators.
About JSW MG Motor India
SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while continuing to stay focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, best of innovation across its business operations and generating significant employment opportunities through extensive localisation.
About Morris Garages
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, and MG Comet – The Smart Electric Vehicle.
Website: www.mgmotor.co.in
Facebook: https://www.facebook.com/MGMotorIN
Instagram: https://instagram.com/MGMotorIN
Twitter: https://twitter.com/MGMotorIn/
LinkedIn: https://in.linkedin.com/company/mgmotorindialtd
About Songdew
Songdew is a one-of-a-kind online platform which defines a new category of service called Music Business Administration. It helps music creators to distribute, promote, and monetize their music globally. Every artist gets a unique and customized dashboard from where they can access all the functionalities and services offered by Songdew. These include distribution on 150+ music streaming platforms, digital promotional tools, broadcast of the music on FM radio, promotion of music on television channels, and various opportunities to license the music and or produce the music for the growing list of leading brands in the country such as MG Motor, Fabindia, Pepe Jeans, and Fabcafe.
Songdew TV is a one-of-a-kind initiative by Songdew - a 24*7 video service that showcases the best of pure and uncorrupted music and reaches more than 200 M households through leading distribution platforms including DTH, Cable, and OTT.
Website: www.songdew.com
Instagram: www.instagram.com/songdewnetwork
SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while continuing to stay focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, best of innovation across its business operations and generating significant employment opportunities through extensive localisation.
About Morris Garages
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, and MG Comet – The Smart Electric Vehicle.
Website: www.mgmotor.co.in
Facebook: https://www.facebook.com/MGMotorIN
Instagram: https://instagram.com/MGMotorIN
Twitter: https://twitter.com/MGMotorIn/
LinkedIn: https://in.linkedin.com/company/mgmotorindialtd
About Songdew
Songdew is a one-of-a-kind online platform which defines a new category of service called Music Business Administration. It helps music creators to distribute, promote, and monetize their music globally. Every artist gets a unique and customized dashboard from where they can access all the functionalities and services offered by Songdew. These include distribution on 150+ music streaming platforms, digital promotional tools, broadcast of the music on FM radio, promotion of music on television channels, and various opportunities to license the music and or produce the music for the growing list of leading brands in the country such as MG Motor, Fabindia, Pepe Jeans, and Fabcafe.
Songdew TV is a one-of-a-kind initiative by Songdew - a 24*7 video service that showcases the best of pure and uncorrupted music and reaches more than 200 M households through leading distribution platforms including DTH, Cable, and OTT.
Website: www.songdew.com
Instagram: www.instagram.com/songdewnetwork
