JSW MG Motor India to Enter Premium Car Segment with MG Select
16.09.2024 - 15:02:17JSW MG Motor India to Enter Premium Car Segment with MG Select. A new channel brand of luxury cars exclusively for new-age customers
Business Wire India
JSW MG Motor India today announced the launch of MG Select, a new channel brand targeting the growing 'accessible luxury' segment in India. This segment is characterised by consumers seeking exclusivity with premium products and elevated experiences. With MG Select, the company will focus on providing unparalleled customer experience for the segment buyers.
This move reflects the company’s strategic response to opportunities in the premium automotive market, particularly the rising demand for luxury products that are more inclusive, sustainable, and personalised. This focus on a curated experience aims to differentiate MG Select in a competitive market. MG Select will establish exclusive, new-age luxury, experience centres in 12 key cities across India in Phase 1. The brand will offer a range of vehicles primarily NEVs, including plug-ins, hybrids, EVs, and more.
Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said, “The traditional concept of 'purchasing' is evolving, with Indian consumers increasingly shifting towards accessible luxury. MG Select aims to position itself as a key player in this segment by offering an elevated brand experience to new-age customers, who aspire for premium brands. Infused with personalisation and driven by innovation, the MG Select experience centres will offer a curated experience to customers, blending culture, hospitality, sustainability, innovation and craftsmanship, and reimagining luxury.”
These cars will embody MG Select's commitment to the pillars of innovation and sustainability. MG Select will offer a range of high-end vehicles, and, over the next two years, will expand its portfolio to include four premium products, with its maiden product planned for Q1 of 2025.
JSW MG Motor invites dealer partners who can resonate with the vision of MG Select and help make it a reality.
Web link: www.mgselect.co.in
Social Media
LinkedIn: https://www.linkedin.com/company/mg-select-india/
Instagram: http://www.instagram.com/mgselect
Facebook: https://www.facebook.com/people/MG-Select/61564589441960/
YouTube: https://www.youtube.com/@MGSelect
X: https://x.com/MGSelectIndia
Media Contact
Sumedha Jadli - sumedha.jadli@mgmotor.co.in
About JSW MG Motor India
SAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while continuing to stay focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, best of innovation across its business operations, and generating significant employment opportunities through extensive localisation.
About Morris Garages
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, and MG Comet – The Street-Smart Car.
Website: www.mgmotor.co.in
Facebook: https://www.facebook.com/MGMotorIN
Instagram: https://instagram.com/MGMotorIN
Twitter: https://twitter.com/MGMotorIn/
LinkedIn: https://in.linkedin.com/company/mgmotorindialtd
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| JSW MG Motor India to enter premium car segment with MG Select. |
- Luxury Redefined: building on MG’s British Motoring legacy, with exclusive experience centres in 12 cities
- Plans to launch a new luxury car portfolio with four cars in the next two years; two products expected in 2025
JSW MG Motor India today announced the launch of MG Select, a new channel brand targeting the growing 'accessible luxury' segment in India. This segment is characterised by consumers seeking exclusivity with premium products and elevated experiences. With MG Select, the company will focus on providing unparalleled customer experience for the segment buyers.
This move reflects the company’s strategic response to opportunities in the premium automotive market, particularly the rising demand for luxury products that are more inclusive, sustainable, and personalised. This focus on a curated experience aims to differentiate MG Select in a competitive market. MG Select will establish exclusive, new-age luxury, experience centres in 12 key cities across India in Phase 1. The brand will offer a range of vehicles primarily NEVs, including plug-ins, hybrids, EVs, and more.
Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said, “The traditional concept of 'purchasing' is evolving, with Indian consumers increasingly shifting towards accessible luxury. MG Select aims to position itself as a key player in this segment by offering an elevated brand experience to new-age customers, who aspire for premium brands. Infused with personalisation and driven by innovation, the MG Select experience centres will offer a curated experience to customers, blending culture, hospitality, sustainability, innovation and craftsmanship, and reimagining luxury.”
These cars will embody MG Select's commitment to the pillars of innovation and sustainability. MG Select will offer a range of high-end vehicles, and, over the next two years, will expand its portfolio to include four premium products, with its maiden product planned for Q1 of 2025.
JSW MG Motor invites dealer partners who can resonate with the vision of MG Select and help make it a reality.
Web link: www.mgselect.co.in
Social Media
LinkedIn: https://www.linkedin.com/company/mg-select-india/
Instagram: http://www.instagram.com/mgselect
Facebook: https://www.facebook.com/people/MG-Select/61564589441960/
YouTube: https://www.youtube.com/@MGSelect
X: https://x.com/MGSelectIndia
Media Contact
Sumedha Jadli - sumedha.jadli@mgmotor.co.in
About JSW MG Motor IndiaSAIC Motor, a global Fortune 500 company with a presence in over 100 countries and JSW Group (India's leading conglomerate with interests across B2B and B2C sectors) formed a joint venture - JSW MG Motor India Pvt. Ltd. in 2023. The joint venture aims to build a smart and sustainable automotive ecosystem while continuing to stay focused on developing a diverse portfolio of vehicles to give car buyers better access to advanced technologies and futuristic products with attractive value propositions. JSW MG Motor India Pvt. Ltd. is committed to introducing world-class technology, strengthening the manufacturing landscape, best of innovation across its business operations, and generating significant employment opportunities through extensive localisation.
About Morris Garages
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by celebrities, including British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 100 years. Its state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,00,000 plus vehicles and 6,000 direct and indirect employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the innovative automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, the Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology, and MG Comet – The Street-Smart Car.
Website: www.mgmotor.co.in
Facebook: https://www.facebook.com/MGMotorIN
Instagram: https://instagram.com/MGMotorIN
Twitter: https://twitter.com/MGMotorIn/
LinkedIn: https://in.linkedin.com/company/mgmotorindialtd
