Cheers to Responsibility Event Promotes Safe and Responsible Drinking
23.11.2023 - 08:32:33
Business Wire India
?Gurugram Traffic Police, in collaboration with Raahgiri Foundation and Carlsberg India successfully concluded the event ‘Cheers to Responsibility’, an awareness drive on Responsible Drinking and Safe Driving. Dignitaries such as IPS Shri Virendra Vij, Deputy Commissioner of Police Traffic, Gurugram, ACP Vikas Kaushik, ACP Dr. Kavita, Manager Police Station DLF, Gurugram, Traffic Inspector East-1, and the Managing Director of Carlsberg India were present at the event.
Drinking and driving poses a significant public safety threat with 7,607 reported cases and 2,910 deaths nationwide, and 2% of incidents in India, highlighting the importance of youth awareness, especially in urban areas. The 'Cheers to Responsibility' program not only aimed to spread awareness about responsible driving but also garnered active participation from the community, showcasing a collective commitment to fostering safe roads and responsible behaviour.
"The 'Cheers to Responsibility' event is a testament to the power of community engagement and collective action. We are thrilled to have been a part of this impactful initiative, which encourages responsible behaviour and promotes safer streets for urban residents. It's inspiring to witness the community coming together for a cause that truly matters." - Sarika Panda Bhatt, Co-Founder, Raahgiri Foundation.
“– Nilesh Patel, Managing Director, Carlsberg India Private Limited
The event witnessed enthusiastic participation from local residents and Cyber Hub office-goers of all ages, providing a platform to raise awareness about the severe consequences of drunk driving. Various engaging activities were integrated into the program, including a spectacular flash mob, a safe driving video, an interactive puppet show, a street play by the Rahul Khanna Theatre Group, and self-defence activities. These initiatives were complemented by entertaining and educational elements such as a Snakes and Ladders game, placards, and selfie booths. The highlight was an Alcohol Breath Analyzer station, allowing participants to understand the impact of alcohol on their ability to drive safely
The ‘Cheers to Responsibility’ event successfully reached its objective of spreading awareness and promoting the cause of responsible drinking. The community's active participation demonstrated a collective commitment to safer roads and responsible behaviour.
About Raahgiri Foundation
Raahgiri Foundation has been transforming streets into safe, sustainable, and accessible spaces for all through their Raahgiri Day events. These events encourage community engagement and promote the well-being of urban residents.
About Carlsberg India
Carlsberg India Private Limited (CIPL) commenced its operations in 2007 with the first production in Paonta Sahib, Himachal Pradesh. CIPL focuses on developing and strengthening its brand portfolio through innovation and commitment to superior quality. The product portfolio of the company includes its brands - Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong and Tuborg Classic. As a member of the Carlsberg Group, Carlsberg India offers beer for every occasion and for every palate and lifestyle. Our ESG programme, ‘Together Towards Zero and Beyond’ cover our 2030 and 2040 Global Targets on Zero Carbon Footprint, Zero Farming Footprint, Zero Packaging Waste, Zero Waste Water, Zero Irresponsible Drinking and Zero Accidents Culture. To read more, please visit our website https://www.carlsbergindia.com/.
For more news sign up on www.carlsberggroup.com/subscribe or follow @CarlsbergGroup on Twitter.
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| Successful Culmination of Cheers to Responsibility Campaign |
- Gurugram Traffic Police, Raahgiri Foundation and Carlsberg India collaborate to create awareness on Responsible Drinking and Safe Driving
- Over 1,000 individuals engaged at Cyber Hub, Gurugram
?Gurugram Traffic Police, in collaboration with Raahgiri Foundation and Carlsberg India successfully concluded the event ‘Cheers to Responsibility’, an awareness drive on Responsible Drinking and Safe Driving. Dignitaries such as IPS Shri Virendra Vij, Deputy Commissioner of Police Traffic, Gurugram, ACP Vikas Kaushik, ACP Dr. Kavita, Manager Police Station DLF, Gurugram, Traffic Inspector East-1, and the Managing Director of Carlsberg India were present at the event.
Drinking and driving poses a significant public safety threat with 7,607 reported cases and 2,910 deaths nationwide, and 2% of incidents in India, highlighting the importance of youth awareness, especially in urban areas. The 'Cheers to Responsibility' program not only aimed to spread awareness about responsible driving but also garnered active participation from the community, showcasing a collective commitment to fostering safe roads and responsible behaviour.
"The 'Cheers to Responsibility' event is a testament to the power of community engagement and collective action. We are thrilled to have been a part of this impactful initiative, which encourages responsible behaviour and promotes safer streets for urban residents. It's inspiring to witness the community coming together for a cause that truly matters." - Sarika Panda Bhatt, Co-Founder, Raahgiri Foundation.
“– Nilesh Patel, Managing Director, Carlsberg India Private Limited
The event witnessed enthusiastic participation from local residents and Cyber Hub office-goers of all ages, providing a platform to raise awareness about the severe consequences of drunk driving. Various engaging activities were integrated into the program, including a spectacular flash mob, a safe driving video, an interactive puppet show, a street play by the Rahul Khanna Theatre Group, and self-defence activities. These initiatives were complemented by entertaining and educational elements such as a Snakes and Ladders game, placards, and selfie booths. The highlight was an Alcohol Breath Analyzer station, allowing participants to understand the impact of alcohol on their ability to drive safely
The ‘Cheers to Responsibility’ event successfully reached its objective of spreading awareness and promoting the cause of responsible drinking. The community's active participation demonstrated a collective commitment to safer roads and responsible behaviour.
About Raahgiri FoundationRaahgiri Foundation has been transforming streets into safe, sustainable, and accessible spaces for all through their Raahgiri Day events. These events encourage community engagement and promote the well-being of urban residents.
About Carlsberg India
Carlsberg India Private Limited (CIPL) commenced its operations in 2007 with the first production in Paonta Sahib, Himachal Pradesh. CIPL focuses on developing and strengthening its brand portfolio through innovation and commitment to superior quality. The product portfolio of the company includes its brands - Carlsberg Smooth, Carlsberg Elephant, Tuborg Green, Tuborg Strong and Tuborg Classic. As a member of the Carlsberg Group, Carlsberg India offers beer for every occasion and for every palate and lifestyle. Our ESG programme, ‘Together Towards Zero and Beyond’ cover our 2030 and 2040 Global Targets on Zero Carbon Footprint, Zero Farming Footprint, Zero Packaging Waste, Zero Waste Water, Zero Irresponsible Drinking and Zero Accidents Culture. To read more, please visit our website https://www.carlsbergindia.com/.
For more news sign up on www.carlsberggroup.com/subscribe or follow @CarlsbergGroup on Twitter.
