#UNLABEL #BORN COLOURLESS: Absolut Mixers Calls for a World Without Labels
20.01.2025 - 14:00:53#UNLABEL #BORN COLOURLESS: Absolut Mixers Calls for a World Without Labels. The campaign focuses on challenging individuals to look beyond assumptions and to celebrate their unique identities, promoting a more inclusive and accepting world where everyone can thrive without fear of judgment
Business Wire India
Absolut, founded in 1879, has a rich history of innovation and creativity and has been at the forefront of the industry for over 140 years. With a legacy of championing social progression, Absolut has consistently pushed boundaries through bold collaborations and groundbreaking products, fostering a culture of inclusivity, self-expression, and artistic innovation. For over 40 years, Absolut has provided a platform for creative expression and social change, remaining committed to its vision of a more open and vibrant world.
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| Absolut #UNLABEL #BORN COLOURLESS Campaign |
Building on its heritage of celebrating differences and creating a more open world, Absolut's latest campaign, #UNLABEL #BORN COLOURLESS, builds upon the brand's long-standing commitment towards breaking biases, a journey that began with the 'Born Colourless' campaign in 2018. #UNLABEL #BORN COLOURLESS encourages individuals to look beyond labels and stereotypes, and instead, focus on getting to know people for who they truly are. By asking individuals to move beyond judgments and casting labels, Absolut aims to foster a more open-minded and accepting world, where everyone can thrive without the constraints of preconceived notions.
The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels. People often make assumptions about someone based on their name, age, sex, origin, or profession - but what if these labels don't tell the whole story? Through personal stories from influential voices, the campaign reveals the limitations and misconceptions of labelling and stereotyping. Ankush Bahuguna shares his experience of being judged for his passion for makeup, highlighting the assumption that it's only for women. Sunny Leone challenges the 'item girl' label, showcasing her multifaceted life as a successful businesswoman and mother. Navtej Singh Johar challenges the traditional views of masculinity and Deepa Malik inspires with her story, demonstrating that physical limitations don't define one's potential. These stories serve as a reminder that we were all #BornColourless, without labels or biases.
Commenting on the #UNLABEL #BORN COLOURLESS campaign, campaign calls for a shift towards inclusivity, it is a call to action, encouraging people to look beyond assumptions and stereotypes, and to celebrate individuality and authenticity. We are thrilled to partner with such inspiring voices to bring this message to life.”
Link to the campaign- https://www.instagram.com/p/DE1s9VBx-8H/
About AbsolutThe campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels. People often make assumptions about someone based on their name, age, sex, origin, or profession - but what if these labels don't tell the whole story? Through personal stories from influential voices, the campaign reveals the limitations and misconceptions of labelling and stereotyping. Ankush Bahuguna shares his experience of being judged for his passion for makeup, highlighting the assumption that it's only for women. Sunny Leone challenges the 'item girl' label, showcasing her multifaceted life as a successful businesswoman and mother. Navtej Singh Johar challenges the traditional views of masculinity and Deepa Malik inspires with her story, demonstrating that physical limitations don't define one's potential. These stories serve as a reminder that we were all #BornColourless, without labels or biases.
Commenting on the #UNLABEL #BORN COLOURLESS campaign, campaign calls for a shift towards inclusivity, it is a call to action, encouraging people to look beyond assumptions and stereotypes, and to celebrate individuality and authenticity. We are thrilled to partner with such inspiring voices to bring this message to life.”
Link to the campaign- https://www.instagram.com/p/DE1s9VBx-8H/
Absolut, founded in 1879, has a rich history of innovation and creativity and has been at the forefront of the industry for over 140 years. With a legacy of championing social progression, Absolut has consistently pushed boundaries through bold collaborations and groundbreaking products, fostering a culture of inclusivity, self-expression, and artistic innovation. For over 40 years, Absolut has provided a platform for creative expression and social change, remaining committed to its vision of a more open and vibrant world.
