The Body Shop India Set to Expand Its Footprint to 100 More Brand Touchpoints by 2025
20.03.2024 - 09:36:25The Body Shop India Set to Expand Its Footprint to 100 More Brand Touchpoints by 2025. The brand is now looking at double-digit growth with focus on major expansion in Travel Retail, Standalone, Beauty Specialty, and Quick Commerce Segments
Business Wire India
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| The Body Shop store |
The Body Shop, a British-born international ethical beauty brand, has an ambitious yet purposeful vision for growth in India. The brand plans to expand to 100 more brand touchpoints by focusing on a major expansion in the Travel Retail, Beauty Specialty and Quick commerce segments. The Body Shop India currently has 200 stores nationwide, caters to 1500+ cities through its Brand.com online reach as well as strong marketplace partnerships with all leading players.
Mr. Vishal Chaturvedi, Vice President, Retail & Operations, The Body Shop, said, “India is one of the top markets for The Body Shop globally. Our consistent growth reflects the popularity of The Body Shop and the immense opportunities we are tapping into in the country. We will continue to scale up and focus on omni-channel expansion while leveraging newer opportunities in high convenience formats to build stronger brand affinity in India.”
In line with The Body Shop’s mission to positively impact both people and the planet, the brand has been actively launching Activist workshop stores since 2022. The unique format stores empower customers to easily navigate and support the Recycling Programme launched by The Body Shop way back in 2019. Through this initiative; customers can recycle their favourite product packaging thereby fostering a more sustainable approach and support environment through plastic recycling.
Recently, The Body Shop India has been at the forefront with path breaking campaigns highlighting women and their community trade partners in India. Earlier this year The Body Shop India launched an empowering brand campaign featuring renowned actress Diana Penty, emphasizing The Body Shop's fearless & feminist brand ethos.
Mr. Vishal Chaturvedi, Vice President, Retail & Operations, The Body Shop, said, “India is one of the top markets for The Body Shop globally. Our consistent growth reflects the popularity of The Body Shop and the immense opportunities we are tapping into in the country. We will continue to scale up and focus on omni-channel expansion while leveraging newer opportunities in high convenience formats to build stronger brand affinity in India.”
In line with The Body Shop’s mission to positively impact both people and the planet, the brand has been actively launching Activist workshop stores since 2022. The unique format stores empower customers to easily navigate and support the Recycling Programme launched by The Body Shop way back in 2019. Through this initiative; customers can recycle their favourite product packaging thereby fostering a more sustainable approach and support environment through plastic recycling.
Recently, The Body Shop India has been at the forefront with path breaking campaigns highlighting women and their community trade partners in India. Earlier this year The Body Shop India launched an empowering brand campaign featuring renowned actress Diana Penty, emphasizing The Body Shop's fearless & feminist brand ethos.
About The Body Shop India
Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, hair care, and make-up produced ethically and sustainably.
The Body Shop India operates in India through its partner Quest Retail, A leading Beauty Specialist Omni Channel Retailer and Brand development company in India. Quest Retail has been a pioneer in bringing Beauty Retail and Brand concepts to India since 2006.
Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, hair care, and make-up produced ethically and sustainably.
The Body Shop India operates in India through its partner Quest Retail, A leading Beauty Specialist Omni Channel Retailer and Brand development company in India. Quest Retail has been a pioneer in bringing Beauty Retail and Brand concepts to India since 2006.
