GKB Opticals?

GKB Opticals Opens the Doors of Two of Its Iconic Stores in Kolkata

Business Wire India

Actor Jisshu Sengupta along with Ms. Priyanka Gupta, Director of Brands, GKB Opticals at the launch of their Gurusaday Road store re-launch ceremony

GKB Opticals, the leading national optical retail chain with more than 60 years of legacy, recently re-launched two of its iconic luxury stores in Kolkata, one at Gurusaday Road and the other at Quest Mall. The refurbished stores were inaugurated by one of the most adorned actors of the current times, Jisshu Sengupta in the presence of Ms. Priyanka Gupta, Director of Brands-GKB Opticals. Both the stores are set to unveil a rearranged ensemble of world-class eyewear, from premium to luxury brands.

Spread across 1300 sq.ft, GKB Opticals’ store at Gurusaday Road is an embodiment of ultimate opulence. The two-storey store inhibits an elevator for hassle-free in-store walk-throughs. However, the showstopper of the evening was the newly introduced, “Colour Your Mood” section. Exclusively available at the Gurusaday Road store, the experiential section is dedicated for customers to try GKB Opticals’ lively range of tinted lenses. To take the concept a notch higher, GKB Opticals dedicated an entire section to the customization of lenses to suite any desired frame, at its flagship store in Kolkata wherein they displayed a wide range of fashionable colours to choose from. Socialites, influencers, and customers were seen crowding the area to pick their choice of tints. Considered as the largest luxury eyewear destination in Kolkata, the store has been revamped to render unparalleled shopping experience to its customers.

On the other hand, the Quest Mall store has been revamped to utilize the space better and resonate the grandeur of the collection through the in-store aesthetics. With warm, ambient lighting and comfortable seating arrangements, both the stores are revamped to proffer an unprecedented luxury shopping experience to the patrons. The minimal yet mellow interiors of the stores ensure that customers have a pleasant time cruising through the products before they make a purchase. Operated by trained professionals, GKB Opticals streamlines its efforts to understand the individual requisites of the customers and customize their offerings and services accordingly.
 
Known for housing popular international brands from across the globe, the refurbished stores will now showcase an exclusively hand-picked product range tailored consciously to suite the evolving tastes and preferences of the buyers. Every product displayed at these stores presents a seamless concoction of world-class quality and timeless design principles.
 
On this occasion, Ms. Priyanka Gupta, Director of Brands – GKB Opticals, said, “I am elated to unveil the brand-new look of two of our most-visited stores in Kolkata, one at Gurusaday Road and the other at Quest Mall. With an illustrated legacy of over 60 years, we have closely observed the buying habits and promptly responded whenever there has been a shift. From carefully curated product catalogues to soothing interiors, both the stores have been revamped to serve our clientele better and with enhanced precision through upgraded facilities. Both the stores are ready for our patrons to splurge in timeless opulence as they navigate through a specially curated product range.”
 
Renowned actor and producer, Jisshu Sengupta, said, “I am excited to associate with GKB Opticals and inaugurate two of its revamped stores at Quest Mall and on Gurusaday Road. Needless to say, how gorgeous both the stores look after the stunning makeover. I am sure the new milestone will help enhance the brand’s commitment towards offering ultimate luxury to the eyewear enthusiasts of the city and display an iconic range of products to select from. As one of the most trusted optical retail chains, GKB Opticals is poised to grow by folds.”

About GKB Opticals

A legacy of over 60 years and over 1 million patrons served – GKB Opticals’ humble legacy started with its first retail store back in 1968 at Gariahat, Kolkata. Founded by visionary Mr. Brijendra Kumar Gupta, the company was awarded the “Most Admired Retail of the year” in the eyewear category, at the MAPIC India Retail Awards, in 2022. The company also bagged the coveted title of the “Best Retail Eyewear Chain in Eastern Region” at the Times Business Award 2023, for the second consecutive year. With over 85 stores all over India, the ISO certified company, GKB Opticals offers quality eyewear from a vast portfolio of international and home brands.
 
Website: gkboptical.com