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04.12.2024 - 05:31:49

Roland Expands Its Presence in India with the Opening of Two New Roland Stores in Mumbai and Delhi

Business Wire India

Today, Roland Corporation, a world leader in professional music equipment, announces the successful grand openings of two new Roland Stores in India, in Mumbai and Delhi. Addressing a long-standing demand for premium musical instruments in the region, these stores aim to invigorate the local music scene by providing musicians with direct access to Roland’s acclaimed range of products, including state-of-the-art instruments, synthesizers, amplifiers, and audio technology.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241203195192/en/

Roland Store Opens in Mumbai and Delhi. (Photo: Business Wire)

The grand openings of the Roland Stores in Mumbai and Delhi were marked by dynamic celebrations last week that brought the vibrant local music scene to life. Attendees immersed themselves in a creative atmosphere, with live performances by popular artists such as Darshan Doshi , Zubin Balaporia and appearances by influential music figures Mayur Jamani, Raajeev Bhalla and Avanti Nagral. The interactive environment of these new spaces inspired musicians and enthusiasts alike, setting the stage for Roland’s vision of fostering creativity and connection in India’s music community.

The Roland Store concept is a pioneering "Store-in-Store" (SiS) model designed to bring Roland’s iconic products—such as pianos, drums, guitars and pedals—directly to consumers in an interactive environment. With this initiative, Roland aims to make a strong impact on India's vibrant home music scene, particularly in markets where access to premium instruments and equipment has been limited.

The new locations showcase a comprehensive selection of Roland and BOSS products, creating an immersive environment for hobbyists and professionals alike. Customers can try out digital pianos like the FP-30X, electronic drum kits such as the TD-07 and TD-17, and an array of BOSS pedals, all set up and ready for hands-on demonstrations. Knowledgeable and highly trained staff will be on-site to offer personalized advice and ensure customers make informed decisions suited to their musical needs. These spaces are designed to inspire creativity and make high-quality musical instruments more accessible to musicians of all skill levels.

Since the grand opening of the Roland Store London in 2022, Roland has continued to strengthen its presence in key markets around the world. With a focus on making its cutting-edge products more accessible to musicians of all ages and skill levels, Roland has opened new stores and partnerships in regions such as Asia, Europe, and North America. The launch of the Roland Stores in Mumbai and Delhi are a key milestone in this global expansion, reinforcing Roland’s commitment to bringing innovative musical instruments and equipment to emerging markets. With a growing network of retail locations and a strong online presence, Roland is dedicated to empowering musicians everywhere.

The Roland Store Mumbai is operated by Shalu Music, and the Roland Store Delhi is managed by Raj Musicals, both respected names in the Indian music retail industry. These partnerships are pivotal in ensuring that Roland’s mission to provide quality musical products to all music enthusiasts is realized across India.

“Roland has long been a trusted name for professional musicians in India, but with the opening of these new stores, we aim to connect with an even broader audience of music lovers,” said Masahiro Minowa, CEO of Roland Corporation. “The Store-in-Store concept offers an exciting opportunity for customers to engage with our instruments and experience Roland's exceptional quality firsthand. We look forward to welcoming music enthusiasts from all walks of life to these vibrant new spaces in Mumbai and Delhi.”

The press kit, including hi-res images and more, is available here.

For more information, visit Roland.com.

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